FMC UK - Follow My Challenge

FMC UK

About FMC UK

Established in 2021, the UK arm of Follow My Challenge was set up by Rob Gardiner. Given the passionate ultra-endurance cycling community in the UK, it’s not surprising that it is grown rapidly since then. We provided tracking for just two events in the UK in the first year, but that has since grown to more than 20, accompanied by various charity, record and challenge maps.

We now have a fleet of several hundred trackers in the UK, providing tracking for some of the biggest ultra-endurance events in the country.

The Perfidious Albion
The Perfidious Albion

FMC UK PRicing

Clear and simple unit-based pricing. We provide trackers, mapping and support for an all-inclusive fee.


The Team

Rob Gardiner

FMC Global & UK

After spending much of his twenties cycle touring across several continents, Rob discovered ultra-endurance cycling. In 2019, he broke the world record for cycling the length of Europe. Fittingly, the tracking was provided by FMC for this ride, with the previous record had been set by the late Lee Fancourt – instrumental in inspiring FMC’s creation.

Since breaking the world record, Rob now regularly participates in ultra-endurance races, both on and off the road, as well as organising The Perfidious Albion events. He also owns Zolla Wheels, as well as working as a freelance marketing consultant and web designer.

LIve UK Maps

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FUture UK Maps

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FURTHER – MERRY ENGLAND

19/06/2026
United Kingdom
Cycling

Solstice Super Sprint

20/06/2026
United Kingdom
Cycling

Jack’s Coast To Coast

20/06/2026
United Kingdom
Running

Beyond the Lune Ultra

20/06/2026
United Kingdom
Running

230 Miles Solo with Type 1 Diabetes

20/06/2026
Cycling

Reuben Runs Home – Arctic Circle to the UK

24/06/2026
Europe
Running

M2L 2026

28/06/2026
United Kingdom
Cycling

Pure Peak Grit

04/07/2026
United Kingdom
Cycling

Past UK Maps

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Dales Divide

03/04/2026
United Kingdom
Cycling

Emilia’s European Cycle

01/04/2026
Europe
Cycling

Rise and Shine Cycle 2026

28/03/2026
France
Cycling

How far is far enough?

26/03/2026
Germany
Cycling

Equinox Omniloop

21/03/2026
United Kingdom
Cycling

FURTHER – LOST WAYS

20/03/2026
United Kingdom
Cycling

Pass of Tears

15/03/2026
Argentina
Horse Riding

Doddie’s Triple Crown

09/03/2026
United Kingdom
Cycling